Our Why

Our Why

We started GoBopp with a simple mission:
To find the softest, highest-quality towels that feel as good as they look - without compromise.

As a family of four living by the Dutch coast, towels are a part of our daily rhythm: after beach days, bath time, and everything in between. But after years of travel and testing, we noticed the same thing again and again - most towels were either too rough, too bulky, or only soft with the help of synthetic fabric softeners.

That didn’t work for us.

Especially not for our daughter, who has sensitive skin and can’t tolerate fabric softeners - yet still loves soft, cozy towels.

So we set out to source something better.

Natural softness, without shortcuts. Towels made from 100% Turkish cotton - breathable, durable, and soft from the start (and only softer with time).

And because family means everything to us, we included the Orma Family - our generously sized towels made for sharing, lounging, wrapping everyone up at once. It's our way of bringing people closer, with something as simple and beautiful as a towel.

The brand is about more than fabric.

It’s about what brings you comfort, what brings you together, and what stays soft - even after a long day.

Thanks for letting us share it with you.